Pamela George Financial Literacy is now Sand Dollar Financial Literacy Counselling

Hi, I'm Pamela!

Your Financial Literacy Counsellor

+ fellow financially empowered woman

I have successfully helped hundreds of women pay off debt, build budgets, address their financial trauma, and save for the future so they can start living the life they want.

I believe every woman deserves to be aware of her relationship with money, confident in her abilities to manage her finances, and be self-sufficient in her approach.


The Love

How It Started

I am originally from Trinidad and Tobago. I lived the first 25 years of my life struggling and living in poverty. I was subjected to bullying, humiliation, and abuse, all because I was poor.

My mother couldn’t read or write but was very good with her money. Still though, she made some terrible money mistakes that ripped the family apart and caused us to be homeless for many years. The effects of which are still being felt four generations later.

I believe, if my mother fully understood how money worked, educated herself on how to manage it, and healed from her money trauma, those mistakes could have been avoided.

You can understand why – at a very young age – I promised myself to not follow the same fate as my mother. I took the necessary steps needed to claw my way out of poverty and transform myself into a financially empowered woman.

Now, I teach women how to do the same. I show them that anything is truly possible!

Giving Back

Growing up in extreme poverty keeps you so focussed on the next meal that you cannot think about anything else. You cannot dream or think of the future, you just think about your empty, growling belly. But for me, growing up in poverty was more than being hungry. Growing up in poverty was physically and emotionally debilitating, it snuffed out my dreams and buried my potential.

It was the kindness of strangers that helped me with the basics for school and gave me glimpses of what could be. Kindness showed me a different world and a different future. A world and a future that could one day be mine. Kindness gave this hungry-bellied, barefoot, shy little girl hope – hope that one day things would be different. Kindness not only gave me permission to dream, but to believe that dreams do come through.

A seed was planted in my heart every time someone offered my family kindness through gifts of charity such as food or money. Those seeds have grown and blossomed into a beautiful flower of structured, planned and intentional giving. It is for this reason that my business has given 10% of its revenue (approximately $40,000) to various charities since its inception in January 2018.

Some of these charities are:

❃ Ottawa Food Bank
❃ Bursary to Algonquin College
❃ Big Sky Animal Sanctuary
❃ The Well Drop-In Women’s Shelter
❃ Forest Ontario
❃ Tungasuvvingat Inuit: Alluriarniq – To help Inuit women exit sex trafficking and sex trade situations
❃ Mamisarvik Healing Centre
❃ Scholarships and pro bono counselling to persons who need, but cannot afford, my services

As of 2022, Sand Dollar Financial Literacy Counselling will be donating 10% of its profits to Oceana Canada to aid them with their vision “to make our oceans as rich, healthy and abundant as they once were.”