Hi, I'm Pamela!

Your Financial Literacy Counsellor

+ fellow financially empowered woman

I have successfully helped hundreds of women improve their relationship with money, balance their budgets, address their financial trauma, and save for the future so they can start living the life they REALLY want to live.

Want to talk? Send me an email: pamela@sanddollar.co

Sand Dollar Financial Literacy Counselling is located in Ottawa, Ontario, the unceded, Territory of the Anishinaabe Algonquin Nation.

I believe every woman deserves to be aware of her relationship with money, confident in her abilities to manage her finances, and be self-sufficient in her approach.


The Love

How It Started

Born into poverty and raised by an illiterate mother Pamela George, a first-generation Canadian, now counsels numerous influential Canadian women, about the power of financial literacy counselling.

Originally from Trinidad and Tobago, Pamela spent the first 25 years of her life struggling and living in poverty. She was subjected to bullying, humiliation, and abuse, all because she was poor.

Her mother couldn’t read or write but was very good with money. Still though, she made some terrible money mistakes that ripped the family apart and caused her and her two youngest children, one of whom included Pamela, to be homeless for many years. The effects of which are still being felt four generations later.

Pamela believes that if her mother fully understood how money worked, educated herself on how to manage it, and healed from her money trauma, those mistakes could have been avoided.

You can understand why – at a very young age – Pamela promised herself to not follow the same fate as her mother. She was able to:

  • break the cycle of poverty
  • heal from her childhood money trauma and
  • stand proud today as a financially empowered woman!

Now, Pamela teaches women how to be Financially Empowered through her signature system: The 7 Pillars of Money Management Framework.

If you’re a woman who is ready to:

  1. heal from your money trauma
  2. improve your relationship with money
  3. start building generational wealth for you and your future generation

then book a call to speak with Pamela.

Pamela speaks on several media platforms, including CBC, Global and CTV, to in-person audiences and in her private practice about improving our relationship with money, making smarter money decisions, ditching shame, and building generational wealth.

Palm trees on a beach


In 2018, Pamela George started Pamela George Financial Literacy Inc. because she wanted to offer something that she felt was lacking in the industry: unbiased and impartial financial advice to people seeking help with managing their finances.

Five years later, offering unbiased and impartial financial advice remains the cornerstone of the business.

In 2022, to match the growth and new vision for her business, Pamela decided to do a total rebranding of her company and Sand Dollar Financial Literacy Counselling Inc was born.


Growing up in poverty, Pamela remembers how many people, most of them strangers, helped her and her mom and sister with acts of kindness: food, used clothing, transportation, and medication. Now with her own company and having the means to make a difference, Pamela decided, in addition to the profit only bottom line, she would also focus on giving back.

Here are some of the charities and ways that Sand Dollar FLC Inc. has given back over the years:

❃ Ottawa Food Bank

❃ Bursary to Algonquin College

❃ Big Sky Animal Sanctuary

❃ The Well Drop-In Women’s Shelter

❃ Forest Ontario

❃ Tungasuvvingat Inuit: Alluriarniq – To help Inuit women exit sex trafficking and sex trade situations

❃ Mamisarvik Healing Centre

❃ Parkdale Food cupboard

❃ Scholarships and pro bono counselling to women who need, but cannot afford, the services


Ever evolving and growing, Pamela discovered a concept that felt totally aligned with her philosophy for her business: The Quadruple Bottom Line.

Accordingly, Sand Dollar Financial Literacy Counselling Inc has pledged to follow these four (4) guiding principles in the execution of its business:


  • Employees and Contractors will be paid a thriving wage.
  • Health and well-being, including mental health, will always take precedence over results and productivity.
  • Recognize and support marginalized communities/populations.


  • Practice the 4 Rs of green living: Reduce, Reuse, Recycle and  Repurpose  


  • Profits from Sand Dollar FLC Inc. will be used in ways that will have a positive impact on the world.
  • Ten percent of profits will go to Oceana Canada “to  make our oceans as rich, healthy and abundant as they once were.”


  • Level the world’s financial playing field for women while building a sustainable business that puts people and the planet ahead of profits.